Tito’s Takes On Corporate Social Responsibility

Tito’s Handmade Vodka: A Brand Built on Giving Back

Tito’s Handmade Vodka is a brand built on giving back to the community. As an “accidental company”, Tito never actually set out to sell and distribute vodka. Originally, his crafted vodka creations were meant to simply be gifts for friends and family. Once the word got out that there was a new, exceptional vodka on the loose, Tito realized there was a demand for his product – meaning he could create a business for social good.

From the very beginning, Tito started supporting charity events around Austin one bottle at a time, and gave away, by all reasonable standards, a ridiculous amount of vodka. Tito began to realize that the more good that was happening in our community, the more vodka he sold. And the more vodka he sold, the more good he could do in the community.

Fast forward to present day, and Tito’s Handmade Vodka has a strong community presence and puts CSR at the forefront of it’s business model. For the second year in a row, Tito’s has jumped on board as our Vodka sponsor for WLWN, helping us create fun and exciting cocktails for all of our guests to enjoy

They also go above and beyond, recognizing the extraordinary work we do as a program and supporting us with a direct donation during out Stand Up For A Child appeal at the event, and the team works closely with us to create a fun collaboration with some of our favorite restaurants. (Stay tuned to find out which restaurants will be hosting the Tito’s White Light give back – each restaurant will be donating $1 for each Tito’s cocktail you order!)

Tito’s Corporate Social Responsibility: The Love Tito’s Campaign

As for the company’s “Love Tito’s” campaign, they had this to say:

Tito asked you to “tell 20 of your closest friends, and we’ll just keep this thing rolling.” You did, and every time one of you shared your love for Tito’s Handmade Vodka with your friends and family we grew — into new communities, new states, and even new countries. In every new place we were able to reciprocate by pouring that love back into the people and organizations that nurture, support, and empower their local communities and causes. At some point, after twenty of those friends each told twenty of their friends and so on, it occurred to us that Tito’s Handmade Vodka was doing more than just raising spirits. It appeared as though it was our medium to do what we were meant to do — work to make the world a better place. Last year we were able to use this medium to give to local, national, and global charities supporting disaster relief, the environment, military and veterans, healthcare and medical research, food and beverage industry workers, arts and culture organizations, the LGBTQ community, and the truest form of love on the planet: our pets. We’re just getting started, y’all. To learn more about our story, please visit: lovetitos.com

 

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